Teamwork is the key to delivering on the vision of connected cars for better performance and safety. CalAmp’s own work on this front involves close partnerships between multiple stakeholder groups — from mobile network operators, manufacturers and insurers; to dealers, service providers and drivers. Every stakeholder is essential. During a panel event last month at the National Automobile Dealers Association (NADA) show in Las Vegas, CalAmp was proud to highlight the particular role dealers play in this equation.
Indeed, the March 24 NADA Live Stage discussion at the conference was chock full of insights, as CalAmp CEO Michael Burdiek shared the stage with AT&T’s Brian Greaves and David Braunstein, president of Together for Safer Roads. Minutes into the program, it became clear just how crucial a role dealers play in leveraging connected car capabilities to deliver valuable services and keep drivers safe on the roads.
“These technologies give dealers an opportunity to engage over a longer life cycle with the customer,” Burdiek told the audience, explaining how telematics technology delivers lots of safety-critical services and maintenance data that dealers can share with customers when service is needed. “That is very powerful for the dealers.”
“What you are really doing is establishing trust and loyalty with those end consumers,” added AT&T’s Brian Greaves. “You know about what is going on with their car before they do and you can message with the appropriate services and the appropriate actions that they need to take.”
The discussion included additional insights for dealers on how aftermarket connected car technology can help them market additional services to customers and how inventory control and other elements of dealer operations can be optimized by connectivity. For instance, a telematics platform can track where vehicles are on the lot, how much fuel they have and whether they’re available for a test drive. By leveraging this lot management telematics technology, dealers have a sell in and sell through business model. “Dealers can rely on the same telematics technology platform that can be sold through to the consumer that have all these various value-added features including safety and security attributes,” CalAmp’s Michael Burdiek summarized.
But safety remained a key theme throughout, including how high-tech data connectivity can save lives and capture vital insights if a crash happens. “Not only [does data provide a] more rapid response, but more informed response about the relative severity of the accident; about the dynamics around the accident,” explained Burdiek. “Because ultimately that helps first responders provision the right assets in response to those events.”
“If you can reduce the time that first responders take to get to a vehicle – to get to a person who has been injured – you dramatically improve their chance of survival in a crash,” added Together for Safer Roads’ David Braunstein. “Many of you are trusted advisors to your customers. You want to have a long-term relationship with them. There is no better way to do that than to give them the peace of mind that you’re keeping them safe.”
The panel discussion — formally titled “The Connected Car: Paving the Way for More Dealer Revenue and Secure Roadways” — was part of a packed four-day agenda at the NADA show. Founded in 1917, NADA is the automotive retail industry’s primary trade association, representing 16,500 franchised new car and truck dealerships, both domestic and foreign.